Start with the website
Every channel ends on your website or your WhatsApp. If the site is slow, vague or broken on a phone, every rupee spent on ads leaks. So the first thing we look at is whether the site is ready to convert, and we fix that before spending on traffic.
Then pick the channel by intent
| Channel | Best for | Time to results |
|---|---|---|
| Google Ads | People searching now, ready to call | Days |
| Google Maps and local SEO | Customers nearby looking for your trade | Weeks to months |
| SEO, local or India-wide | Steady enquiries at lower cost over time | Months |
| Meta ads and social media | Showing work, reaching people before they search, franchise leads | Weeks |
A complete example
Cleanz24 runs laundry, dry cleaning and car spa studios across India and sells franchises. We run its Google Business Profiles and local SEO for each studio, Google Ads and Meta ads for customers and for franchise enquiries, and its social media, all reported together so the budget follows results.
How we measure it
Calls, WhatsApp messages, form enquiries and direction requests. Followers and impressions are reported, but they're not the goal.
What it costs
We put together a plan after a free audit, with a monthly figure for each part, so you can start with one and add the rest when it pays. Website plans start at ₹4,999; SEO retainers usually run ₹15,000 to ₹50,000 a month.
